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Art Portfolios; does the modern artist need one?

Madeleine Jacobs
www.ArmChairPaintClasses.com 

Creating a Professional Portfolio
 
How to Create a Professional Looking Portfolio for Impressive Results

   Does today's modern artist need a portfolio in the new digital age? Yes, you still do. In fact, many prospective employer's or potential buyers of your work are either very traditional, or very savvy concerning the new digital age

and will almost like to see a bit of work in a traditional form and a digital form.

     While it's true that the standard for printing in many places is still the photo, and often the artist will be asked to produce prints, proofs, and negatives, many more are allowing very high quality digital images as the quality of the cameras they come from increases.

   What kind of work should you put in it?
It's hard to know how to guess at what someone might want to see of your work....The best summation would be to put your best work in, and a wide variety of what you do. If you do only landscapes, then select a variety of your best ones. Maybe some of mountains, some in a vignette style, some in a long landscape width, some in portrait mode, some with only a lone tree, maybe some focusing on water, some large, some small, some in color, some in black and white, maybe some in pencil, and some in another medium. Just don't pick a single subject only.

  What if you are asked to leave it with the potential buyer?
That in itself will never be a problem....as long as you make sure you NEVER leave your master portfolio with anyone. Always make sure that you make copies of your work and leave only the print portfolio with the potential buyer, investor or gallery.

   Should personal things go into it?
The only thing personal that any one would need to know would be how to contact you. Anything else would be, well, too personal. Don't include anything else unless it's business related. If you've won awards in your work, juried shows, created artwork for the White House etc, have other documents etc, include those in  a binder (remember, no originals!) in the portfolios. In fact, many portfolios come with sheets that you can slip these documents and your printed work into. Keep your work and your portfolio up to date. You don't want to show something to a prospective buyer or gallery owner that is years out of date. It shows that you are out of touch and that you are not business minded.

   Here are a few reasons why using a portfolio might help you

  • Not as many people use them as you might think. When you walk in the door with a well thought out, creatively put together portfolio, you'll definitely stand out and be remembered.
  • You'll be able to create and design a portfolio the way you want it. And change it and rearrange it over time as your needs change and as your career changes.
  • It helps organize your accomplishments and talents as well as creativity in a business-like manner.
  • You have visible proof of your creativity; not just your word alone.

A portfolio may start small, but it's always a start. And there is no better time to start one than now :)

Madeleine Jacobs

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Rubin's vase is an optical illusion in which the negative space around the vase forms the silhouettes of two faces in profile.

m.(moth)Spaces Between Moth is another example of the optical illusion where the faces and arms reveal a moth in the white.

  

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